TIGHT RACE marks a category where the top two brands are within five points of each other, which is inside what the sample can explain.

What moved in September

August 2026 to September 2026, across the 16 categories that can be compared. An arrow and a dot mark a move larger than the sample can explain.

AI tools

How often each tool names a tracked brand, averaged over the brands in each category.

ToolAugSepChange
ChatGPTChatGPT
34.0%
26.2%
down7.8•
49 of 129 brands fell
ClaudeClaude
56.2%
50.5%
down5.7•
31 of 129 brands fell
GeminiGemini
44.0%
43.9%
−0.1
No more brands moved than chance gives
PerplexityPerplexity
27.7%
28.6%
+0.9
21 of 129 brands rose, 12 fell
Google AI OverviewsGoogle AI Overviews
32.4%
30.2%
down2.2•
16 of 129 brands fell

Websites

The share of answers that cited each website, averaged over the categories where both editions cite it. These are the largest falls and rises among the 15 websites cited in 5 or more categories.

WebsiteAugSepChange
reddit.com
19.3%
6.1%
down13.2•
down in 16 of 16 categories
youtube.com
10.3%
5.8%
down4.5•
down in 14 of 16 categories
checkthat.ai
5.6%
2.7%
down2.8•
down in 7 of 9 categories
resources.rework.com
1.8%
7.8%
up6.0•
up in 8 of 8 categories
blog.hubspot.com
1.7%
6.8%
up5.0•
up in 5 of 5 categories
guideflow.com
3.1%
7.5%
up4.5•
up in 7 of 7 categories

Brands

39 brands fell and 1 rose past the sampling range. These are the largest moves, with the tools each one moved on.

BrandAugSepChange
monday.com
51.5%
38.7%
down12.8•
fell on ChatGPT and Perplexity in Project management
FullStory
20.5%
8.7%
down11.8•
fell on ChatGPT and Claude in Product analytics
Google Veo
34.9%
23.9%
down11.0•
fell on ChatGPT and Perplexity in AI video generation
ElevenLabs
18.4%
8.1%
down10.2•
fell on ChatGPT and Claude in AI voice agents
Weebly
19.1%
25.2%
up6.1•
rose on Claude and Perplexity in Website builders
How we measurePowered by daydream

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