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Website builders
ProductivitySeptember 2026 edition
12 questions×3 phrasings×3 runs×5 AI tools= 540 answers scored·8 brands watched
How many of every 100 answers name the brand. The first figure averages the five AI tools equally. The five after it are those tools one by one.
BRANDS
NAMED IN
CHANGE
ChatGPT
Claude
Gemini
Perplexity
Google AI OverviewsNAMES IT LEAST
GAP
96.9%523 of 540
1.597
100
97
100
90
90%AI Overviews
10
WordPress.com63.9%345 of 540
6.471
86
64
52
46
46%AI Overviews
40
Squarespace56.7%306 of 540
7.148
69
68
44
55
44%Perplexity
25
4
Webflow
39.4%213 of 540
1.633
56
39
31
38
31%Perplexity
25
5
Shopify
Shopify33.3%180 of 540
8.333
47
44
21
21
21%Perplexity
26
6
Framer
25.7%139 of 540
5.128
50
30
9
12
9%Perplexity
41
7
Weebly
25.2%136 of 540
6.11
43
38
36
8
1%ChatGPT
42
8
GoDaddy Website Builder
16.3%88 of 540
2.41
45
16
16
4
1%ChatGPT
44
How we measure
Powered by daydream
Powered by daydreamWhat changes when the buyer changes
The same questions asked 3 ways, with a different buyer each time. Sorted by the brands that move most.
BRANDS
Solo / small businessShare of answers naming this brand when the question is asked for this buyer
Agency / professional designerShare of answers naming this brand when the question is asked for this buyer
Budget-focusedShare of answers naming this brand when the question is asked for this buyer
SWINGThe highest buyer framing's share minus the lowest, in percentage points
8
92
18
84
Squarespaceswing 6786
66
19
67
6
59
12
53
Shopifyswing 4756
35
9
47
27
2
47
45
WordPress.comswing 3250
82
59
32
28
2
19
26
99
94
97
5
How we measurePowered by daydream
Powered by daydreamWebsites the answers linked to
Ordered by how many of the 900 answers cited each one. All 654 of them, less Gemini’s link redirector, which stands in for pages rather than being one.
WEBSITES
REACHShare of all answers that cited this website at least once% of all answers
LINKSEvery link to this website, counted across all answerstotal
DEPTHLinks to this website per answer that cited itlinks/answer
36%
584
1.8
27%
432
1.8
24%
380
1.7
21%
272
1.4
18%
185
1.1
17%
382
2.5
16%
271
1.9
squarespace.com16%
208
1.5
shopify.com14%
158
1.3
13%
167
1.4
13%
142
1.2
12%
141
1.3
11%
124
1.2
11%
131
1.4
9%
152
1.8
9%
148
1.8
8%
87
1.2
8%
88
1.2
wordpress.com8%
98
1.4
8%
76
1.1
8%
69
1.0
8%
113
1.7
8%
77
1.1
7%
76
1.2
7%
85
1.3
Show the other 629 websites
7%
106
1.7
6%
66
1.2
6%
68
1.3
6%
58
1.1
6%
93
1.9
5%
59
1.3
support.squarespace.com5%
68
1.5
5%
104
2.4
4%
49
1.2
4%
45
1.1
4%
40
1.0
4%
50
1.3
4%
45
1.2
4%
72
1.9
4%
41
1.1
4%
39
1.1
4%
38
1.1
4%
35
1.0
4%
38
1.1
4%
63
2.0
4%
34
1.1
3%
69
2.2
3%
92
3.1
3%
33
1.1
3%
29
1.0
3%
41
1.5
3%
40
1.4
3%
35
1.3
3%
43
1.6
3%
29
1.1
3%
27
1.0
3%
27
1.0
3%
34
1.4
3%
46
2.0
3%
27
1.2
help.shopify.com3%
25
1.1
2%
22
1.0
2%
22
1.0
2%
30
1.4
2%
25
1.2
2%
39
2.1
2%
30
1.6
2%
24
1.3
2%
19
1.0
2%
19
1.0
2%
19
1.0
2%
32
1.8
2%
27
1.5
2%
24
1.3
2%
23
1.3
2%
19
1.1
2%
19
1.1
2%
21
1.2
2%
34
2.1
2%
26
1.6
2%
16
1.0
2%
21
1.4
2%
17
1.1
2%
15
1.0
2%
21
1.5
2%
21
1.5
2%
20
1.4
2%
19
1.4
2%
17
1.2
2%
14
1.0
2%
14
1.0
1%
17
1.3
1%
14
1.1
1%
13
1.0
1%
13
1.0
1%
15
1.3
1%
15
1.3
1%
15
1.3
1%
13
1.1
1%
12
1.0
1%
12
1.0
1%
12
1.0
1%
12
1.0
1%
19
1.7
1%
15
1.4
1%
13
1.2
1%
13
1.2
1%
11
1.0
1%
11
1.0
1%
12
1.2
1%
10
1.0
1%
10
1.0
1%
10
1.0
1%
10
1.0
1%
10
1.0
1%
14
1.6
1%
12
1.3
1%
12
1.3
1%
11
1.2
1%
9
1.0
1%
9
1.0
1%
9
1.0
1%
9
1.0
1%
9
1.0
1%
9
1.0
1%
9
1.0
1%
9
1.0
0.9%
13
1.6
0.9%
11
1.4
0.9%
9
1.1
0.9%
8
1.0
0.9%
8
1.0
0.9%
8
1.0
0.9%
8
1.0
0.9%
8
1.0
0.9%
8
1.0
0.9%
8
1.0
0.9%
8
1.0
0.8%
22
3.1
0.8%
10
1.4
0.8%
8
1.1
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.8%
7
1.0
0.7%
22
3.7
0.7%
10
1.7
0.7%
8
1.3
0.7%
7
1.2
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.7%
6
1.0
0.6%
15
3.0
0.6%
12
2.4
0.6%
8
1.6
0.6%
8
1.6
0.6%
7
1.4
0.6%
7
1.4
0.6%
6
1.2
0.6%
5
1.0
0.6%
5
1.0
0.6%
5
1.0
0.6%
5
1.0
0.6%
5
1.0
0.6%
5
1.0
0.6%
5
1.0
0.6%
5
1.0
0.6%
5
1.0
instagram.com0.6%
5
1.0
0.6%
5
1.0
0.4%
12
3.0
0.4%
9
2.3
0.4%
7
1.8
0.4%
6
1.5
0.4%
6
1.5
0.4%
6
1.5
0.4%
6
1.5
0.4%
5
1.3
0.4%
5
1.3
0.4%
5
1.3
0.4%
5
1.3
0.4%
5
1.3
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.4%
4
1.0
0.3%
9
3.0
0.3%
9
3.0
0.3%
7
2.3
0.3%
6
2.0
0.3%
6
2.0
0.3%
6
2.0
0.3%
5
1.7
0.3%
5
1.7
0.3%
5
1.7
0.3%
5
1.7
pros.squarespace.com0.3%
4
1.3
0.3%
4
1.3
0.3%
4
1.3
0.3%
4
1.3
0.3%
4
1.3
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
ja.squarespace.com0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.3%
3
1.0
0.2%
14
7.0
0.2%
7
3.5
0.2%
6
3.0
0.2%
6
3.0
0.2%
4
2.0
0.2%
4
2.0
0.2%
4
2.0
0.2%
4
2.0
0.2%
4
2.0
0.2%
4
2.0
0.2%
3
1.5
0.2%
3
1.5
0.2%
3
1.5
0.2%
3
1.5
0.2%
3
1.5
0.2%
2
1.0
forum.squarespace.com0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.2%
2
1.0
0.1%
3
3.0
0.1%
3
3.0
0.1%
2
2.0
0.1%
2
2.0
0.1%
2
2.0
0.1%
2
2.0
0.1%
2
2.0
0.1%
2
2.0
0.1%
2
2.0
0.1%
2
2.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
github.com0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
so.wordpress.com0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
zipwp.com0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
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0.1%
1
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0.1%
1
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0.1%
1
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0.1%
1
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0.1%
1
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0.1%
1
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0.1%
1
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0.1%
1
1.0
0.1%
1
1.0
0.1%
1
1.0
0.1%
1
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0.1%
1
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shopify.dev0.1%
1
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1
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shopifyacademy.com0.1%
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1
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Top 25 of 654 websites. The full list is on the page.
How we measurePowered by daydream
Powered by daydreamMore in Productivity
How we measure this
The 12 questions behind this ranking, where they came from, and what the numbers are and are not.
