The Case Against llms.txt: Why the Hype Outpaces the Reality
A critical look at llms.txt, a proposed standard for AI visibility that’s high-effort, low-impact, and not widely adopted.
Make AI Engines Trust (and Cite) Your Content
A practical guide to optimizing your content for AI discoverability, authority, and attribution.
Can’t You Just Do It All?
The rise of AI-enabled services in the outcome era.
How OpenAI Crawls and Indexes Your Website
How OpenAI crawls, indexes, and trains on your content—and how to prepare for all three
GEO: The Only AI Search Term That Matters
Unpacking key terms in the AI search landscape
.avif)
What does Shop with Perplexity mean for eCommerce SEO?
Last month, Perplexity announced Shop with Perplexity, a new feature that allows users to purchase items directly through the platform. This is enabled by Perplexity’s integrations with various merchants, including Shopify, which allows users to directly purchase any item listed on a store with Shop Pay enabled. This could potentially signal a huge disruption for eCommerce SEO, which relies on readers visiting their website directly to purchase a product.
.avif)
Google does not penalize AI content—it’s a myth!
Thanks to advancements in natural language processing and machine learning, AI-generated content has quickly become a mainstay of the online world. For businesses and creators, the advantages are obvious—namely, faster content production and scale. But in spite of its benefits, many marketers remain hesitant to test the waters because of the belief that Google penalizes AI-generated content. The reality, though? Google doesn’t penalize websites for publishing AI-generated content. Below, we explain what Google’s algorithms actually consider for search rankings and how you can leverage AI to achieve meaningful SEO results.
How to decide if you should invest in pSEO
Programmatic SEO (pSEO) promises massive scale and efficiency, yet many startups we’ve spoken with are still apprehensive about diving into pSEO — and for good reason. The sheer volume of content required, the technical complexities, and the uncertainties surrounding ROI cause many startups to hesitate at the starting line.
AI search could benefit publishers more than it harms them
In the previous era of search, Google was successful in building a system of incentives to create mutually beneficial relationships between users, Google, and publishers. Today, that balance is being disrupted as new search interfaces like SearchGPT and Perplexity surface answers to questions without ten blue links.
.avif)
How AI will impact SEO, according to industry leaders
We recently sat down with top SEO leaders to understand how they think AI will shape the trajectory of the industry. Here are their key insights.
.avif)
LinkedIn vs. SEO — a playbook for content distribution
daydream, as an SEO company, spends nearly all of its marketing budget on content that is not optimized for SEO. Instead, most of our viewership comes through alternative distribution channels — particularly LinkedIn. This bet has now paid off to the tune of hundreds of high-quality, inbound leads. This strategy isn’t daydream-specific—for many startups, content marketing is a better strategy for near-term results than SEO. The difference is that while all SEO content is content marketing, not all content marketing is SEO content (i.e primarily relies on Google for traffic).
The evolution of programmatic SEO: from templates to AI-driven content
You may know pSEO as a growth marketing tactic used by companies like G2 and Zapier, which leveraged their vast proprietary data and structured content templates to generate thousands of pages targeting long-tail search queries. Now, recent advancements in AI are transforming pSEO from a niche tactic to a viable strategy for a broader spectrum of businesses.
When to outsource SEO vs. build in-house
Companies often come to a crossroads with SEO: Should they build an in-house team or partner with an experienced SEO agency? The right choice ultimately depends on your company's unique circumstances and resources.
.avif)
Programmatic SEO (pSEO) vs. traditional SEO
In SEO, two strategies have emerged to help businesses improve their online visibility and attract qualified traffic: programmatic SEO (pSEO) and traditional SEO.
The winners of SEO’s AI era will have access to unique data
The proliferation of AI-generated content means that undifferentiated Baseline SEO articles offer no unique value to platforms like Google, ChatGPT, or Perplexity, leaving them with no reason to prioritize such content in their results.
.avif)
Almost all SEO will become programmatic SEO
Having spoken to hundreds of companies over the past year about their SEO strategies, including customers like Notion, ProductHunt, Tome, and Clay, I’d estimate that 90% of companies investing in SEO are not investing in programmatic SEO.
Product Market Fit solves for building backlinks
When we speak to prospective customers at daydream, one question inevitably surfaces — “It’s great that you can help us do programmatic SEO, but what about building backlinks?” The short answer to this question is that I don’t believe it’s useful to treat building backlinks as a distinct practice, at least in the way it’s commonly discussed in SEO circles.
.avif)
