Traffic From ChatGPT Grew 4x in 3 Months

OneSafe, a financial platform for startups and global teams operating across fiat and crypto, quadrupled its traffic from AI search platforms like ChatGPT and Perplexity between January and April 2025. Here’s how we helped them earn that growth and why visibility in AI-powered search is becoming a critical edge.

Building a scalable content strategy aligned with OneSafe’s ideal customer profile

OneSafe serves a wide range of companies, from early-stage startups to crypto-native enterprises, that need a financial platform built for both traditional and web3 operations. By offering account infrastructure that supports both fiat and crypto, OneSafe enables founders and finance teams to move capital efficiently, stay compliant, and access financial services across borders.

Because the category is still emerging and platform trust is fragmented, OneSafe’s ideal customer often turns to search to evaluate options. These users typically arrive with specific questions tied to immediate operational needs. To reach them, the daydream team developed a long-tail content strategy focused on four core search patterns:
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1. “Does [Platform] work in [Country]?” (e.g., Does Binance Work In India?)

Founders and finance leads often verify whether a platform works in a specific jurisdiction. OneSafe presents itself as the reliable, global-ready alternative when others are unavailable or unsupported.

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2. “Digital banks in [Location]” and “Business banks in [Location]” (e.g., The Top 6 Best Digital Banks in Brazil)

Growth-stage companies exploring how and where to bank globally often look for fast onboarding, modern interfaces, and multi-currency functionality. OneSafe positions itself by comparing its capabilities to other digital banking options in a given location.

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3. “[Competitor] alternatives” and “[Competitor] vs. [Competitor]” (e.g., Top 10 Alternatives to Wise)

Users frustrated by platform limitations, crypto restrictions, or slow onboarding often search for better options. OneSafe shows up in these moments as a purpose-built, modern alternative. 

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4. “[Crypto] to [Fiat]” conversions (e.g., Convert USDT to ZAR)

Treasury teams and founders managing cross-rail transactions often search for real-time crypto-to-fiat conversions. This more top-of-funnel entry point lets OneSafe showcase its secure, compliant currency conversion tools.
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The impact: 4X increase in LLM traffic in 3 months

OneSafe’s long-tail content strategy began generating qualified traffic almost immediately from traditional search engines and from fast-growing LLM platforms like ChatGPT and Perplexity. This dual-channel growth reflects two converging trends: OneSafe’s expanding topical coverage (with over 3,000 indexed pages across all four content patterns), and a broader shift in how users are discovering information online.

Users are increasingly turning to LLMs as discovery tools. For example, between December 2024 and February 2025 ChatGPT grew from 300M to 400M users worldwide. Meanwhile, LLM platforms are continually evolving their citation practices to reinforce transparency. For example, within the past few months, ChatGPT changed its citation practices to often include numbered citations directly in the sentence where a fact is stated rather than at the end of a response. These changes encourage more direct attribution, higher click-through rates, and greater visibility for trusted sources, creating new opportunities for brands like OneSafe to get discovered and referenced in AI-powered research journeys.

The growth of LLM platforms paired with OneSafe’s timely and targeted content helped LLM-referred traffic grow more than 4X from January to April—a signal that OneSafe is quickly becoming a trusted, cited resource for finance teams.
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What’s ahead

What made this growth possible wasn’t just scale, it was specificity. By matching real-world user language and tying each content pattern to a high-intent operational query, OneSafe ensured its content was both discoverable and reference-worthy. The lesson? Visibility in LLMs isn’t about rewriting your strategy; it’s about aligning with the way users now ask for help.

As LLMs increasingly become a go-to starting point for operational research, OneSafe’s visibility within those platforms positions it as an emerging authority in cross-rail financial infrastructure, reaching high-intent users right when they’re evaluating mission-critical decisions.

If you want to grow your online presence by showing up in LLM search experiences, let’s chat.