10X Growth in LLM Traffic in 5 Months

Between January and May 2025, Final Round AI saw a 10x increase in LLM-referred sessions. This surge wasn’t the result of tailoring content specifically for large language models, it was a byproduct of a strong, SEO-led foundation built to serve high-intent users across all organic channels: Google, ChatGPT, Perplexity, Claude, and others. Here’s how we did it.

Identifying the right content wedge

Final Round AI supports job seekers throughout the entire hiring process—from ATS-optimized resume and cover-letter creation to AI-driven mock interviews and real-time Copilot assistance during live or recorded sessions. Their target demo includes professionals and students applying for jobs across industries, but especially those in competitive or technical fields, who want personalized, real-time feedback and career-boosting support.

One of the most common ways job seekers begin their journey is by searching for specific interview questions. daydream identified this as a strategic entry point: if we could capture search intent around interview prep, Final Round AI could get in front of users at the exact moment they’re preparing for high-stakes conversations.

Building a long-tail SEO engine

We developed a scalable content strategy focused on role- and topic-specific queries like:

• [Job title] interview questions (e.g. AI Product Manager interview questions)
• [Technical topic] interview questions (e.g. Python interview questions)
• [General skill] interview questions (e.g. Problem-solving interview questions)

In January, performance was modest: about 11,000 sessions per month from Google, with ~100 sessions per month referred by LLMs. We kept going, shipping new pages weekly and optimizing them around two core principles:

1. Structured, extractable content. Each page was designed for clarity and ease of parsing. We used clearly labeled questions, answers, and examples that users could navigate quickly and LLMs could easily extract from.
   
2. Topical authority through scale. By continuing to publish thousands of these pages each month across diverse technical roles, Final Round AI is establishing itself as a topical authority in job preparation and technical hiring. 

Final Round’s LLM traffic grows 10X in 5 months

By May, 2025, Final Round AI’s organic (Google) traffic from these pages spiked to about 107k sessions per month, while LLM-reffered traffic spiked to 1k sessions per month. 

This growth came not from chasing algorithms, but from building content that genuinely met user needs and, in turn, aligned with the types of material LLMs surface in their responses.

According to visibility tracking for the month of May 2025:

• Final Round AI appeared in 10% of relevant prompts across LLMs
• Their average position within those responses was 69% at the top (meaning Final Round was cited early and prominently in the response) 

Final Round AI is well-positioned to increase the frequency of presence across LLM platforms. The surface area is still expanding and their authority is growing in tandem.

Owning the future of search

With a scalable content engine in place and topical authority compounding, Final Round AI is positioned to capture even more surface area across both traditional search and AI-powered platforms.  As LLMs become a mainstream surface for information retrieval, Final Round AI is showing what it looks like to win by doing the fundamentals right: building useful, structured, and trustworthy content at scale.

Want to show up where your users are searching, whether it’s Google, ChatGPT, or Perplexity? Let’s chat.