Content Lead

San Francisco


Drive SEO innovation through strategic storytelling

✍🏻 About daydream

daydream is a platform that automates programmatic SEO, end-to-end.

The platform helps businesses identify search patterns, creates content at scale, and automatically improves that content.

We've raised >$2M from leading investors like Basis Set Ventures, WndrCo, SOMA Capital and current and former Heads of Growth/Product Growth at companies like Notion, Airtable, Webflow and Dropbox. We're on a high-growth trajectory and we're looking for people who want to join us on the journey to building a billion-dollar company.

Our team previously worked together at Flixed, a startup we bootstrapped to $2M+ in revenue almost purely on the back of programmatic SEO.

🔧 The problem we're trying to solve

Heads of Growth love programmatic SEO. It’s the secret growth playbook used by companies like Zapier, Canva, to acquire millions of visitors. The problem is, building a pSEO engine currently requires work from SEO analysts, content marketers, software engineers, data scientists and others. As a result, it’s logistically complicated and expensive. You can hire specialized agencies, but they cost $50K+ per month.

🧑‍💻 How we're solving this problem

daydream is building a SaaS platform that automates every piece of building a programmatic SEO engine. Everything from identifying search queries, to producing 90th percentile quality content at scale, all the way to automatically updating that content.

🪴 Why we're hiring

Demand for daydream is growing fast as our ARR has already doubled since the inception of our company, all before launching a generally available product. This is exciting, but it also means we need to hire to build product faster and meet the demand. We’re looking for senior engineers that are excited to work with LLMs to serve one of the biggest markets in the world.

👋🏻 The people and environment

Here are three key elements of our culture:

Push the pace

  • No sandbagging allowed! Everyone at daydream is expected to proactively identify when a particular goal can be met faster, and to push for acceleration.

  • A real example of how this value has been applied — we initially thought we would hit a certain revenue milestone within 1 year. We realized we can do it in half the time, so we shortened our timeline to hit that goal to 5 months instead.

Build something you’re proud of

  • Speed of execution is important, but only if it’s in service of delivering a delightful experience to the customer. We want you to look back at what you’ve built at daydream and feel a deep sense of satisfaction.

  • A real example of how this value has been applied — In the past, we’ve prioritized “wowing” the customer at each release of daydream, even at the earliest phases. Speed is no excuse for delivering a poor experience.

Five star customer service only

  • The bar for customer service at daydream is always exceeding the customer’s expectations. It is not “meeting” the customer’s expectations.

  • A real example of how this value has been applied — We’ve had situations where the customer is unintentionally moving slower than is possible with their SEO strategy. In these situations, we’ve proactively encouraged the customer to move faster.

🤝 The people you’ll be working with

Thenuka (CEO): Thenuka was previously the founder and CEO at Flixed, which he bootstrapped to $2M+ in revenue almost exclusively using programmatic SEO. Prior to that he was an Entrepreneur-in-Residence at Hustle Fund and Chief of Staff to the COO at Pango, a cybersecurity company with $100M+ in annual revenue.

Shravan (CTO): Shravan was previously an Engineering Lead at Flixed. Before that, Shravan worked as a Software Engineer at Facebook for three years, where he worked on mass-scale web scraping for Facebooks’ Jobs product, and Meta Reality Labs.

Wesley (Chief of Staff): Wesley previously spearheaded growth initiatives at Hustle Fund’s Angel Squad, and before that, worked at Montage Partners. Additionally, he ran his own consulting business focusing on audience growth.

👷🏻‍♀️ What You’ll Be Doing Here

Ownership Areas

  • Driving content strategy: SEO is an industry rife with misinformation and short-term thinking. We want to establish daydream as a voice of reason in the space, producing one thoughtful essay on the future of search (or a case study) every week.

  • Writing of content: After aligning on what we'll write about, you'll write each piece from end-to-end.

  • Distribute content and monitor performance: You’ll distribute our content across key channels including our private mailing lists, LinkedIn, and X.

1 month

  • Build context: You’ll get to know Thenuka, Wesley, Shravan and the rest of the team as you familiarize yourself with the product, and the needs of our customers.

  • Learn the product: We believe that it’s important for everyone on the team to understand our product well. So, soon after you join, you’ll work with Thenuka to create and deliver content to a real customer using daydream.

  • Write your first two posts: You’ll work with Thenuka to determine an initial set of posts, write them, and then publish & distribute them. These first two posts will likely be case studies of companies that have done programmatic SEO well.

3 months

  • Maintain a pace of 1 post per week: You’ll maintain a publishing cadence of 1 post per week, expanding into broader topics on the future of search over time.

  • Support the CEO in editing and writing his own posts: Certain topics (ex. daydream's higher level thesis) will be best articulated from the POV of the CEO. You'll support him (Thenuka) in writing these posts and publishing them.

  • Build partnerships with guest authors: You’ll identify other thought leaders in the SEO space and have them contribute their insights to the daydream blog.

6-9 months

  • Expand into new media types You'll expand into publishing content through other mediums including newsletters and courses.

  • Support new hires: As a fast growing company, we will likely expand our team further in 6-9 months. You’ll help onboard new hires and help them get up to speed with daydream.

🏦 Compensation

The compensation for this role is $100K - $150K per year with generous equity in daydream. We usually prefer to have a full-time or part-time contract period before going straight to a full-time W-2 role.

We have an office in Hayes Valley, and expect all employees to work in the office Tuesday - Thursday. You can work from home on Mondays and Fridays :-)

© 2024 daydream Labs, Inc. All rights reserved.

© 2024 daydream Labs, Inc. All rights reserved.

© 2024 daydream Labs, Inc. All rights reserved.