Announcing support for Generative Engine Optimization (GEO)

I’m very excited to announce that daydream will be launching A.I.O (AI optimization) services for new and existing customers moving forward.

What is A.I.O?

A.I.O is the successor to SEO, measuring the ranking, visibility, and performance across answer engines like ChatGPT, Perplexity, and Gemini.

AI answer engines still serve a very small fraction of search queries relative to Google, but they’re growing rapidly. To put this in context, Google serves 8.5 billion queries each day while Perplexity just announced passing 100M search queries per week.

Perplexity’s MoM Visit Growth

Similarweb estimates that Perplexity grew from 57M visits per month in August of 2024 to 90.78M in October, growing ~20% month over month.

ChatGPT’s MoM Visit Growth

ChatGPT’s growth is similarly impressive, growing around 10% every month with 40X+ the number of visits as Perplexity.

What should brands do to adapt today?

While Google will likely remain the primary organic search traffic channel for virtually all companies in the near future, it’s important for businesses to track how they’re appearing in AI answers now as traffic sent through AI answer engines continues to compound.

To this end, we believe the most important data points to track are:

1. What queries their brand is being surfaced for.
2. What percentage of the time their brand appears for those search queries.
3. Who their primary competition is, and where they place relative to those competitors.
4. How much traffic they’re currently getting from AI answer engine sources.

How does A.I.O intersect with programmatic SEO?

Optimizing for both Google and AI-driven answer engines shares a key principle: creating scalable, comprehensive content that addresses the full range of questions and interests customers have within a specific space or industry. This is where daydream’s core programmatic SEO platform excels. It maps all the relevant search queries a brand wants to rank for and generates high-quality content to target those opportunities effectively. While AI tracking can pinpoint where your brand is or isn’t appearing, success still hinges on producing content to compete for those answers. AI-powered programmatic SEO is the most effective solution to meet this challenge.

Join our early access beta!

If you’re a brand that’s interested in testing out daydream’s A.I.O offering, please click here to submit your interest. We’ll reach out within 24 hours if it looks like a good fit. For the time being, we’re looking to offer this service to enterprises and late stage (Series B+) companies.